Search Engine Marketing
Search engine marketing (SEM) is one of the most effective ways to get your website found by potential customers. SEM involves using search engines to drive traffic to your website from relevant and targeted searches. This may involve placing ads on Google, Bing!, and other major search engines, or hosting a pay-per-click (PPC) campaign.
There are a few things you need to keep in mind when running a SEM campaign:
You must have an effective strategy for targeting your target audience. You need to know what keywords you should be targeting, as well as how often you should be bidding on those keywords.
You also need to make sure that your ads are both interesting and persuasive - users will only click through if they believe that it will benefit them in some way.
Always test your campaigns before increasing investment; intermittent testing will help ensure that you're getting the most out of each dollar spent
Search engine marketing (SEM) is a type of online advertising that uses search engines to find and attract customers to a website. SEM is often used in conjunction with other forms of online advertising, such as Display Advertising orocial media advertising, Email Marketing, or Search Engine Optimization (SEO). SEM can be used to improve the visibility of webpages on Google, Yahoo!, and Bing search results pages. It can also be used to increase traffic flows into an ecommerce website or lead gen page.
So how does it work?
When a user performs a Google search on a relevant term, their browser will display ads from the advertiser’s account based on those keywords. The more relevant your ad appears for the query string entered by the user, the more likely you are to generate clicks through your ad campaign.
There are two primary ways to use SEM: targeted bidding and text ad campaigns. Targeted bidding enables advertisers to specify how much they’re willing to pay for each click generated by their ads; this allows them not only control over where their ads appear but also limits competition from other advertisers who may have higher bids for similar keywords. Text Ad campaigns allow you provide brief snippets of text that act as advertisement instead of full-pageads